Located in Calgary
client
Case Study: Falx Roofing (Toronto, Canada)
#facebook_ads, #instagram_ads, #branding, #lead_generation, #conversion_optimization
🎯 Project Goals
Build a high-converting online presence from the ground up
Generate consistent quote requests
Increase local search visibility
Create a scalable paid acquisition system
📈 Business Impact
Strong digital foundation built from scratch
Multi-channel lead generation system
Increased visibility in Toronto’s competitive roofing market
Improved quote request conversion rates
Scalable marketing structure ready for expansion
Google Ads Campaign Launch & Optimization
We launched and managed high-intent search campaigns targeting:
“roof repair Toronto”
“roof replacement Toronto”
“emergency roofer near me”
Local SEO Implementation
To strengthen long-term organic visibility:
Optimized Google Business Profile
Created service-area pages
Improved on-page SEO structure
Implemented internal linking strategy
Increased review acquisition
Landing Page Optimization
We continuously tested and improved landing pages by:
Simplifying quote forms
Reducing friction in the booking process
Improving CTA placement
Adding before/after project visuals
Strengthening social proof
🏆 Key Takeaways
🏆 Key Takeaways
Roofing is highly competitive — structure and optimization make the difference.
A high-converting website is the backbone of all paid traffic.
Google Ads captures demand, while Facebook Ads amplifies visibility.
Local SEO compounds growth over time.
Write us
Let's Make Something Great Together!
Thousands of clients all over the world trust us for strategy, web development, PR, advertising & many more.