Located in Calgary
client
Case Study: Blue Blanket Moving (Calgary, Canada)
#web_development, #social_media_marketing, #google_ads, #localSEO, #branding
Results:
💰 +$214,000 in additional annual revenue
📈 1,300+ leads per year (and growing)
💵 $31,000 total ad spend
📉 Average cost per lead: ~$23–24
📊 ROAS / Marketing ROI: ~6.9x
🎯 Project Goals
Increase inbound leads
Reduce cost per lead
Build a predictable client acquisition system
Scale revenue without dramatically increasing ad spend
1️⃣ Google Ads
What we implemented:
Complete account restructuring
Extensive negative keyword filtering
Conversion-based bidding optimization
Geo-targeting focused on high-income neighborhoods
2️⃣ Website Conversion Optimization
Simplified quote request form
Added trust elements:
Customer reviews
Team photos
Service guarantees
Optimized mobile experience (majority of traffic came from mobile devices)
3️⃣ Sales Process Optimization
Faster response time to new inquiries
Structured call scripts to improve booking rates
Missed call tracking and recovery
In the moving industry, speed wins.
The first company to respond often secures the job.
📈 Financial Overview
Metric Ad Spend Leads Generated Cost per Lead Revenue Increase ROI
$31,0001,300+~$23–24+$214,000~6.9x
Write us
Let's Make Something Great Together!
Thousands of clients all over the world trust us for strategy, web development, PR, advertising & many more.