Located in Calgary
client
Case Study: OceanSide Appliance Service (Victoria, Canada)
#facebook_ads, #instagram_ads, #lead_generation, #branding, #local_marketing, #conversion_optimization
Results:
💰 Average Cost per Lead: $9
📈 Up to 50 organic leads per month
👨🔧 Team growth: 1 → 3 employees
📞 Consistent inbound demand from both paid & organic channels
🎯 Project Goals
Reduce cost per lead from paid advertising
Build a steady stream of organic inquiries
Scale operations sustainably
Transition from solo technician to structured team
1️⃣ Google Ads Optimization
Rebuilt account structure
Implemented tight geo-targeting
Added extensive negative keywords
Optimized bidding for conversions
Call-focused ad extensions
2️⃣ Local SEO & Organic Growth
Optimized Google Business Profile
Increased review volume & rating consistency
Created service-specific landing pages
Improved on-page SEO & internal linking
Targeted “near me” and emergency repair queries
3️⃣ Scaling Operations
Hired 2 additional technicians
Improved job scheduling process
Reduced response time
Increased booking rate
📈 Business Impact
Lower acquisition cost → Higher margins
Predictable inbound lead flow
Improved brand visibility in Victoria
Team scaled from solo operator to 3-person crew
Positioned for continued expansion
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