+14034719946
Located in Calgary
client
Hair Removal
#facebook_ads, #instagram_ads, #branding, #lead_generation, #conversion_optimization
Results:
📈 +950% increase in Instagram profile visits📅 2x more client bookings via direct messages and social media💬 Engagement rate increased by 3.4x👥 120% growth in followers across Facebook & Instagram🎯 Lowered cost-per-lead by 42%
Brief:
Hair Removal YYC is a Calgary-based beauty business offering professional hair removal services. The client didn’t have a website and relied entirely on social media for marketing and bookings. Our task was to create an effective Facebook and Instagram ad strategy to generate leads and increase bookings.
Research
We analyzed competitors and identified the most engaging content types, ad formats, and messaging strategies for the beauty niche in Calgary.
Website Development
Developed visually appealing, mobile-first creatives with strong call-to-actions, showcasing services and special offers.
Advertising
Ran A/B-tested ad campaigns on both Instagram and Facebook to determine where the client’s audience was most active.
Analytics & Optimization
Monitored ad performance daily, optimized targeting, creatives, and budget allocation to maximize ROI.
Solution for Hair Removal YYC
The goal was to grow visibility and convert social media interest into real bookings — without a website. Our approach included:
Building a multi-stage ad funnel (awareness → interest → booking)
Promoting seasonal discounts and service highlights with targeted creatives
Using Meta lead objectives and DM-based conversion tracking
Retargeting warm leads who engaged with previous posts or ads
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