+14034719946
Located in Calgary
client
Euro Fashion
#facebook_ads, #instagram_ads, #branding, #lead_generation, #conversion_optimization
Results:
💄 +780% increase in profile visits on Instagram
📥 2x more booking requests via DMs and stories
👩🔬 Local follower base grew by 160% in 4 weeks
📈 Engagement rate improved by 3.5x
🎯 Reduced cost-per-lead by 41% with optimized targeting
Brief:
Euro Fashion Toronto is a Toronto-based beauty studio offering services like facials, microneedling, and skincare treatments. With Instagram as her primary client acquisition channel, Eva needed help reaching more potential clients, increasing engagement, and turning interest into real bookings.
Research
We analyzed local competitors and audience behavior to understand what type of beauty content converts best in the Toronto market.
Visual Content Strategy
Created a clean, feminine aesthetic with a mix of treatment showcases, testimonials, educational content, and before/after visuals.
Advertising
Launched hyper-targeted local ad campaigns promoting specific treatments and limited-time offers to drive DMs and profile clicks.
📊 Performance Tracking & Optimization
Implemented analytics to track booking-related actions, optimized creatives and captions weekly to improve ad efficiency.
Solution for Euro Fashion Toronto
To position Eva as a trusted local beauty expert and fill her calendar consistently, we focused on:
Increasing profile visibility and engagement among local women
Driving booking inquiries through DMs and stories
Establishing a consistent and elegant visual presence
Promoting specific treatments to match client demand
Our approach included:
Location-based Instagram ad campaigns with clear call-to-actions
Story highlight structuring and aesthetic feed alignment
Use of reels for education, tips, and behind-the-scenes
Retargeting warm leads (visitors, engagers, and story viewers)
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