+14034719946
Located in Calgary
client
bobautosale
#instagram_ads, #content_strategy, #automotive_marketing, #lead_generation, #local_ads, #branding
Results:
🚗 +480% increase in Instagram traffic
📥 Inquiries via DMs and story replies more than doubled
📈 Profile engagement rate grew by 3.1x
🎯 Reduced lead cost by 36% through A/B testing
👥 Local follower base expanded by 130%
Brief:
Bob Auto Sale is a Calgary-based business specializing in used cars, known for affordability and flexible financing. The client needed more consistent local leads through Instagram and wanted to improve engagement with potential buyers in the Calgary area.
Research
We analyzed buyer behavior in the local used car market and studied what types of auto content perform best on Instagram.
📸 Content Strategy
Created regular posts, stories, and reels showing available inventory, client testimonials, and behind-the-scenes content to build trust.
Advertising
Launched geo-targeted campaigns in Calgary to promote specific vehicles and limited-time deals, driving profile visits and DMs.
Analytics & Optimization
Tracked ad performance and audience actions to optimize creative formats, captions, and targeting settings for better conversion.
Solution for Bob Auto Sale
To grow local reach and drive leads via Instagram, we focused on:
Increasing profile visibility and engagement
Generating consistent leads through DMs and comment replies
Promoting new car arrivals and discounts effectively
Building a recognizable, trustworthy social brand
We implemented:
Instagram Ads targeted by location, age, and auto interest
Weekly content showcasing car inventory and customer success stories
Story highlights organized by car categories and promotions
Retargeting ads for viewers who engaged but didn’t message
Write us
Let's Make Something Great Together!
Thousands of clients all over the world trust us for strategy, web development, PR, advertising & many more.