Google Ads: 759 leads at €1.28
Search ads for a local business: almost six months of steady leads for less than a cup of coffee each.
channelGoogle Ads
spent€973
leads759
cost per lead€1.28
clicks and leads
One in seven clicks became a lead
Bar lengths match the real ratio: 759 leads from 5,690 clicks is 13.3%.
Results
From 9 March to 31 August 2026, Google ads brought 759 leads. The total budget for the period was €973.
Why it pays off
- Average cost per lead: €1.28.
- A click cost about €0.17.
- 13.3% of people who came from the ads left a request.
