Subscription service: from $500 to $35k+ a month
We scaled Meta ads 70× in six months and kept the cost per subscription around $15.
nicheSubscriptions
channelMeta
period6 months
cost per subscription≈$15
monthly budget
Start and result six months later
Bar lengths match the real budget ratio: $500 is 1.4% of $35,000.
Goal
Get more subscriptions from Meta ads without letting the cost per subscription grow with the budget.
What we did
- Started with a $500 monthly budget.
- Increased the budget as sales grew.
- Kept the cost per subscription within $15.
Result
In six months the budget grew to $35,000+ a month. The cost per subscription stayed around $15.
What it means
With a 70× bigger budget, the cost per subscription rose by only 15–20%. The project stayed profitable.