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$21,920 on Meta: purchase at $8.04

Five campaigns with daily budgets up to $1,500 and very cheap impressions.

channelMeta

spent$21,920

cost per purchase$8.04

CPM$4,42

spend by campaign

The bigger the budget, the cheaper the purchase

campaign 1 · $8.12

$12,211

campaign 2 · $7.30

$4,964

campaign 3 · $10.63

$2,200

campaign 4 · $7.12

$1,702

campaign 5 · $8.79

$843

All 5 campaigns. Bar length is the amount spent, next to it the cost per purchase.

About 2,700 purchases at an average cost of $8.04. Almost 5 million impressions at a $4.42 CPM.

The largest campaign, at $1,500 a day, spent $12,211 and kept purchases at $8.12.
Campaigns with big budgets had a CPM around $4, two to three times cheaper than small ones.
Frequency 1.22: the ads kept finding new people.