Free ad audit in 1–2 daysLearn more →
home / cases / sales $39k

$39,275 on Meta: purchase at $9.74

Ten sales campaigns for a website with high click-through rates and cheap traffic.

channelMeta
spent$39,275
cost per purchase$9.74
cost per click$0.10
spend by campaign

Best campaign: $6.33 per purchase

campaign 1 · $6.33
$5,948
campaign 2 · $12.23
$5,404
campaign 3 · $9.50
$4,473
campaign 4 · $9.87
$4,364
campaign 5 · $8.50
$4,332
campaign 6 · $11.87
$4,287
campaign 7 · $10.77
$2,745
campaign 8 · $8.00
$2,335
campaign 9 · $17.03
$2,214
campaign 10 · $13.78
$1,502

The 10 largest campaigns. Bar length is the amount spent, next to it the cost per purchase.

Results

About 4,000 purchases at an average cost of $9.74. The best campaign delivered purchases at $6.33.

Why it's good

  • 412,661 website visits at $0.10 each.
  • CTR 8.75%: almost one in eleven people who saw the ad clicked it.
  • CPM $8.33 per 1,000 impressions.
Screenshot from the Meta ad account. Campaign names are hidden.
Screenshot from the Meta ad account. Campaign names are hidden.