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$101,916 on Meta: 9,202 sales at $11.08

A large project selling through a website. Almost 10 million people saw the ads, each only 1.35 times on average.

channelMeta

spent$101,916

sales9,202

cost per sale$11.08

spend by campaign

One campaign carried 70% of the budget

campaign 1 · $10.68

$71,487

campaign 2 · $11.05

$9,241

campaign 3 · $10.90

$5,982

campaign 4 · $11.80

$3,633

campaign 5 · $10.93

$3,519

campaign 6 · $13.92

$2,602

campaign 7 · $15.26

$2,320

campaign 8 · $18.65

$727

campaign 9 · $21.52

$689

campaign 10 · $15.98

$671

campaign 11 · $15.79

$521

The 11 largest campaigns. Bar length is the amount spent, next to it the cost per purchase.

Over the whole period the ads brought 9,202 website purchases at an average cost of $11.08.

Reach: 9.5 million people, frequency 1.35. The audience didn't burn out: people didn't see the same ad dozens of times.

The main campaign ran at $2,000 a day and spent $71,487.
At that volume its cost per purchase was $10.68, even lower than the project average.
In parallel we tested new campaigns with smaller budgets, from $50 to $1,500 a day.